This Use Case is part of Creative Traditional Companies Cooperation.
First Package-free Shop in Rostock
Challenge
The CTCC project was a unique opportunity for the "Green Goldi" owners to have a look at the digital and online aspects of their business. Developing an appealing online app with an integrated shop is something that would be have been quite challenging to establish for young entrepreneurs in their busy start-up working routine. Now the COVID-19 pandemic has been becoming a challenge regarding adapt structures and processes to changed conditions.
Process
Focusing on the green growth in the South Baltic Sea Region, the CTCC project consortium organised a set of physical and digital training sessions for the aspiring entrepreneurs as well as prototyping workshops. The goal of participation in the innovation process was to develop an online platform for customers who want to pre-order their products as well as get inspired to try out new products. Green Goldi owners worked together on this achievement with an architect and the creative broker Björn Dargus. Due to COVID-19 pandemic and its impact on retailing, they got the opportunity to take direct advantage of this newly installed service.
Results
During the prototyping process, young entrepreneurs have gathered valuable insights into marketing strategies and decision making. The CTCC collaboration helped Green Goldi to further establish and grow in the market. The store is now able to accept online orders via their homepage as well as circulate regular content on their business - and to stay digitally connected and reachable in this way.
