This Use Case is part of Creative Traditional Companies Cooperation.
Laser-cut Wooden Shelves for Collectors of Car Models
Challenge
Lithuanian entrepreneur Darius Ripkauskas started to work on his business idea and began to receive orders for customized shelves from America, Canada, Great Britain, Italy, and Germany. But he did not have much experience regarding running a business. During the Design-Talks-Business Conference in Gdynia, which was a part of the CTCC project and aimed at establishing a creative broker platform bridging traditional and the creative sector, Darius was consulted by leading experts on efficient management and successful business development. That helped him to expand his business and start to produce unique souvenirs, e.g. representing the city of Rietavas, which are in high demand these days.
Process
The prototype has been realized during CTCC workshops, brainstorming jams and regular exchange meetings engaging local businesses as well as creative mentors and boosting minds. The cross-sectoral innovation process facilitated the start-up entrepreneur in the development of a stylish and high-quality prototype that presents an alternative to mass-produced souvenirs.
Results
The wooden shelves are enjoying passionate collectors and help children and their parents to organize collections of car models. The shelves connect an appealing, customized design with robust, high-quality materials and are produced in a resource-saving and environmentally-friendly way. The cross-sectoral collaboration helped the innovation-driven entrepreneur to improve his marketing strategy, identify the real needs of end-users and approach new markets.
