Challenge

The challenge was to overcome the old real estate object and to provide new opportunities and added value to all: the western shipyard, creative industry and the whole city of Klaipeda.

Process

The representatives of the creative industries with the support of social partner "Klaipeda Science and Technology Park" suggested for the JSC Western Shipyard to generate a new, practical business model. The intention was to overcome this real estate object and to provide added value to all concerned stakeholders. To find the best approach on how to revive this real estate, the concept of the Business Model Canvas was used. This model is a visual tool for analysing present/future activities and foreseeing value creation for the user, identifying obstacles and solutions and creating a competitive advantage.

Results

The undertaking succeeded, and the building is now offering the necessary space for creativity, crafts, prototyping and gathering representatives of the creative industry of Klaipeda under one roof. In that way, the building has become a hub for starting and developing businesses and laying the foundations for the formation of the Creative Industries Cluster.