Business and Art for the cross-fertilization of companies in the Marche region (Italy)
B.Art
Key Facts
- Region
Italy, Le Marche
- Project Duration
2019-2021
- Funding
Our project is co-financed by the European Social Fund – “POR FESR 2014/2020 – Supporting innovation and aggregation in small and medium enterprises in the cultural creative, manufacturing and tourism sectors, to improve international competitiveness and job employment”
- Partners
Consrozio Marche Spettacolo, GGF Group, GIOCOM, RossodiGrana, Enzo Reschini srl
- Public / private
private
- Website
- Contact
Mara Polloni segreteria@marchespettacolo.it
Aim
The project aims at stimulating internal organizational processes in businesses and at improving companies’ competitiveness in the manufacturing and service fields in the Marche region (Italy) through performing arts interventions.
Target Group
The beneficiaries of our project are the small and medium enterprises in the cultural creative, manufacturing and tourism sectors of the region that are interested in innovation and aggregation (network building).
Actions
- 5 artistic interventions, designed and implemented by our Consortium members, that respond to the non-technological innovation needs of the companies.
- 1 digital portfolio created to stimulate and facilitate the matching process between supply and demand of the Art&Business services.
- 1 web platform for all the businesses interested in the artistic and cultural services, to stimulate each other's non-technological innovation processes, strengthen their brand, improve their products’ competitiveness, or address their PR&communication needs.
- 3 marketing services applied to the performing arts sector, referring to ticketing, communication and marketing.
Condition of Success
Our project successfully ends when an improvement of the companies’ performance in sales figures, internal organization, or management is visible; synergies between the local production chains and the performing arts enterprises in the territory are created; valid, updated and statistically significant data is acquired and represents the performing arts market of the region; the available data is used to generate new business opportunities (by planning marketing and communication activities in the medium and long term); a digitally and innovatively improved business model is used, which recognizes and uses all the creative elements of the local touristic and cultural offer strategically.
